New TechnologiesWhy spend billions for Ancestry’s DNA data if you don’t plan to use it? Posted on August 23, 2025 by Administrator Shirley Ruge has long been fascinated with exploring her family tree. At one time, that meant many hours spent combing through records at courthouses and libraries. For the last 20 years or so, the Indian Wells resident has focused her research on Ancestry (a.k.a. Ancestry.com), one of the leading sites for genealogical sleuthing and DNA analysis. The company says it has 18 million people in “the world’s largest consumer DNA network.”